Do-It-Yourself Advocacy

Click on each of the following modules to be directed to our videos on engaging in advocacy!

Big Ideas, Real Impact

Drive your own advocacy to the next level with our self-directed courses on creating your own advocacy program.

Module 1 - From Interest to Advocacy

Turn an issue you care about into an advocacy opportunity by defining the problem, asking better questions, and beginning to identify what could change.

Module 2 - Research for Advocacy

Build a credible foundation for advocacy by finding the information, perspectives, and evidence that can help you understand an issue and inform action.

Module 3 - Framing Advocacy Through UN, UDHR, and SDG Lenses

Explore how your issue connects to the United Nations, the Universal Declaration of Human Rights, and the Sustainable Development Goals — and how those frameworks can strengthen your advocacy.

Module 4 - Advocacy in Action

Explore the many ways advocacy happens and consider which approaches — from education and coalition-building to administrative and legislative action — fit your issue.

Module 5 - Choosing a Strategic Direction

Move from possibilities to a focused advocacy direction by considering potential impact, feasibility, available resources, organizational fit, and opportunities for action.

Module 6 - Who Can Move This, and What Moves Them?

Identify who has the power to influence your issue and explore the interests, relationships, motivations, and leverage points that can help create movement.

Module 7 - Find Your Place

Map the advocacy landscape, learn who is already doing the work, and identify where your effort can contribute, collaborate, amplify, or fill a meaningful gap.

Module 8 - Make it Move

Turn strategy into action by identifying what you want people to do and choosing tactics that can help move your advocacy effort toward its goal.

Module 9 - Make the Message Work

Develop clear, audience-centered messages and communications that help people understand your issue, see why it matters, and know what they can do.

Module 10 - Name the Win

Define a clear and measurable advocacy outcome — your North Star — so you know what you are working toward and how you will recognize meaningful progress.